Asahi Superdry

Discovery is calling

Client: Asahi Super Dry
Agency: Dentsumcgarrybowen
Director: Noah Harris
Production: Agile Films
VFX: Analog

Expanding on our love of creating compelling experiences, Minmud developed a series of unreal Engine environments for live production which were projected on set for the shoot of the recent TVC for Asahi Dry Beer’s latest integrated campaign. Minmud’s real-time environments were designed to react to every camera movement allowing unprecedented response in a live action environment.

Minmud are pioneers of virtual production technology creating realtime levels for both live production and virtual events.